Paul Entin’s Marketing In Real Life explores every facet of marketing from advertising, PR and lead generation to content marketing, direct response and the latest in marketing automation - and more. Paul Entin’s Marketing In Real Life provides real-life insight into the relationship among sales, marketing, and customer service - and the customer - plus quick commentary from epr founder, Paul Entin.
- All categories
- Business Life
- Content Marketing
- Direct Mail
- Email Marketing
- Public Relations
- Social Media
- Trade Show
- Nov 01, 2017 Video Boosts Impact of Publicity
- Jun 14, 2017 Niagara Falls Destination Marketing with a Smile
- Mar 14, 2017 Customer Service Wins = Marketing Wins
- Feb 06, 2017 How Customer Service Fails Infuriate Marketing Managers
At epr, we see marketing as a sales support function. We exist to help put hardworking sales people in position to meet the right prospects, get in the door, close sales and drive word of mouth marketing. For a modern, nimble, integrated sales and marketing team, there’s no place for the old, top-down thinking of a pyramid.