You Can't Afford Leaky Containers
To
generate the frequency of exposure needed to deliver returns on advertising
while accommodating budget resources, epr developed a 1/4 pg., black and
white ad and used existing photography. But to command attention amid
a sea of full color, full-page advertisers, epr blended clever humor and
emotion with scare tactics to create a memorable ad message that prospects
will, over time, link to MOD IBC's. Placed in Chemical Equipment, the
ad stands out with its captivating concept and targeting a primarily male
audience, with its emotion-evoking imagery.