“How to lose weight,
add strength and cut out the fat
without leaving your desk.”
epr developed this
½ island ad for the custom molding division of Meese Orbitron Dunne
Co. to position the company as a leading product design and manufacturing
company rather than as a rotational molder, subject to bidding for jobs
on price alone. The ad targeted design engineers and purchashing managers
at OEM’s. It focused on attracting material conversion projects
to capitalize on the company’s engineering expertise and boost profitability.
Three of its award-winning conversions were pictured while its four locations
were included to address OEM desires to work with local manufacturers.