Knowhow In Action
epr
developed this full page print ad for laundry product supplier Tingue, Brown
& Co. as part of a cohesive program that integrated this advertising with
the redesign of the company's Web sites, the relaunch of its storied newsletter
and a renewed focus on its public relations efforts. Timed to capitalize
on the expansion of the company's sales force while competitors cut back
on personal service, this ad positions Tingue, Brown & Co. sales reps as
knowledgeable, reliable people who are both uniquely qualified to help laundry
customers and are perfectly willing to crawl inside an ironer and do the
challenging work that needs to get done. It presents Tingue, Brown & Co.
sales people as professionals with many years of service who offer invaluable
guidance as well as access to premium products. It creates value for in
person assistance and for the century of corporate knowledge accumulated
since its founding in 1902 to help defy the commodity pricing of some of
its products.
The ad is running in key trade publications such as Textile Rental.