Know What Families Value
epr developed this ½
page island ad for pool game and backyard product company Pool Shot ProductsTM
(www.poolshot.com).
It positions the company as the dominant brand in pool games, positions
the games as durable and in demand and instills confidence in the company
among its targeted pool dealers/retailers, service companies and builders.
The headline speaks to the reseller’s desire to know what their customers want. If they know what families value, if they know what they’re willing to pay a premium for, then they will surely want to stock and sell them. The action photo captures attention, evokes emotion and demonstrates Pool Shot understands the ultimate customer.