Latest Campaign
epr
developed and implemented this marketing communications program for Meese
Orbitron Dunne/American Rotational Molding. Sales to date have topped
previous sales records, according to the company president.
Goals:
- To position the company as the dominant leader in established markets with fierce competition such as party rental, floral supply, event planning and catering
- To uncover, test and establish dominance in new markets where competition is not established, where there is little product knowledge among prospects and the potential upside is substantial
- To generate a consistent flow of targeted, qualified sales leads
- To expand the MOD/ARM name brand awareness, recall and recognition that instills confidence in prospective customers
- To build direct sales while supporting distributors
epr devised a multi-faceted approach integrating: