Online Advertising

epr launched a keyword advertising program to capture prospects as their research and purchasing moved online while capitalizing on the name brand recognition being developed offline. Using both Google's AdWords and Yahoo's keyword advertising platforms (in tandem with Web site SEO), the strategy ensured the company's ads appeared at or near the top of the search results for relevant keywords such as "Display Pedestal", "Photo Prop" and "Decorative Column". As Google disproportionately raised the value of online directories, epr launched advertising programs with several of these key industry sites and has maintained its high presence in both organic search results on the left side of the screen as well as in paid search results on the right side.