Online Advertising

epr launched a keyword advertising program using both Google’s AdWords and Yahoo’s Overture service to ensure the company’s ads appear at or near the top of the search results for relevant keywords such as “Display Pedestal”, “Photo Prop” and “Decorative Column”.

This pay-per-click program provides a relatively inexpensive way to target both large and niche markets without buying waste circulation. With constant management and fine tuning of ad copy, bids and keywords, the program attracts scores of qualified prospects to the Web site each day. Once at the site, dozens request catalogs and/or subscribe to the email newsletter each day.