Exhibiting at a trade show overseas is a considerable and costly undertaking for American manufacturers, especially those selling capital equipment. To help Precision AirConvey capitalize on its presence at K, the largest global trade show for the plastics industry, without a substantial investment, epr devised and developed this email blast. Sent to a house list of customers and prospects as pre-show interest reached a crescendo, the email was designed to position PAC as a global industry leader, spark interest in the company's repelletizing systems and entice their customers/prospects to return to the Web site to see its new videos. It also maintained and enhanced PAC name brand awareness and recognition and invited those planning to attend K to stop by the booth.