Public Relations

epr developed and implemented a public relations program that has established and expanded name brand awareness and recognition across multiple target markets. News highlighting new and existing products and applications has been consistently placed in key trade magazines, on their Web sites and in their email newsletters. MOD colonnade arch systems, photo props and accessories frequently appear in Catering, Rental Management, Shutterbug, Special Events and other media. Each placement attracts qualified sales leads either by phone, by email, via the company's Web site and/or by online reader service cards. Live links back to the PropDecor.com Web site raise organic Google rankings per sample placement here.

In-depth feature articles establish credibility and yield impressive reprints for use as trade show handouts, direct mail materials and sales presentation tools. This feature article placed in Rental Management suggested that rental shops restricting their offerings to construction equipment might consider offering party equipment to offset slowdowns in building.