Move contaminated laundry safe and sealed.
Transporting oily shop rags, soiled hospital linens and other hazardous
materials requires a container that prevents people from coming into contact with
what's inside. epr developed this direct mail postcard for laundry and material handling
product manufacturer Meese Orbitron Dunne Co. as part of the program introducing the
company's P-433 Biohazard Container.
Mailed in advance of the Clean Show to pre-registered attendees and to in-house prospects, the headline demonstrates the company is speaking directly to the laundry industry and that it understands the issue. The headline functions as a unit in tandem with the powerful visual depicting the container on a forklift driving through the card with its red Biohazard placard leading the charge. Brief copy points address how the container would be used among laundry professionals then move the recipient toward the bottom to take action by calling the company, going to the Web site or visiting the trade show booth.