Self-Mailing Reprint Leverages Feature Article
epr developed this direct mailer for the material handling division of Meese Orbitron Dunne Co. as a self-mailing reprint of a feature article placed in Material Handling Product News. With the advertising and public relations programs driving significant numbers of qualified sales leads, this self-mailer was developed to leverage the reach and impact of the article while providing an easy, low-cost way to stay in touch with the many prospects who were still considering their purchases.
This self-mailer also served as a tool for staying in touch with existing customers and after mailing, provided the sales team with an excuse to follow-up by phone.
