Precision AirConvey Corp.
epr developed this brochure for pneumatic conveying equipment manufacturer Precision AirConvey. It positions the company's new line of dust collection equipment as the most sophisticated equipment available to converters, printers, packagers and others. Eschewing what many expect from technical literature in favor of a more compelling approach that supports sales efforts, epr featured a hand-written letter from the CEO (a P.E.) to connect with technical buyers and highlighted key technological advances shown as part of a complete, integrated system, all presented in a dramatic visual design that reads easily and helps advance prospects towards purchase. Rather than bogging down the literature in numerous charts that may be made available online, this literature showcases high-impact, professional photography to capture attention, support the information and provide an easy-to-understand explanation for non-technical purchasers.
epr earned a Jasper
Award as "Best Technical Literature/Specification Sheet" for this
dust collection literature. The award recognizes epr for the creative approach,
graphic design, copywriting and overall impact of the marketing message.
This brochure also coordinates with the company's existing lineup of epr-developed technical literature.
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