Pool Shot Postcard Opens Doors to Home Builders
epr developed this direct mail program to test the home building industry as a new market for Pool Shot Products(TM). While consumers question the $249.00 price of this quality game in a retail setting, they are likely to justify the price when considered as part of a $450,000.00 home purchase. And a builder’s sales and marketing director can easily justify the cost when using the games to create a memory point in the model home or as a free incentive with the purchase of a home.
The primary objective of the mailer is to spark interest and drive prospects to a builder-specific page on the Pool Shot Web site. There, detailed information addresses a host of questions to advance the relationship forward with a phone call or email. The secondary objective is to pave the way for a productive sales call by phone follow-up.
