Postcard Campaign Gets Response
epr developed this postcard as part of an ongoing direct mail program that combines both printed, oversized postcards and companion email blasts. This postcard unveils the company's new test center and invites customers and prospects to visit the facility for a live action demonstration. To highlight the live action and add a measure of clever, the creative platform presents the wide range of equipment operating in the test center as a live concert with the headline designed as a poster.
Implemented in conjunction with a consistent public relations program, the direct mail program has been effective in driving sales interest, rejuvenating sales leads and maintaining contact with existing customers/prospects. In fact, one sales representative who had sent direct mailers to his house list of customers and prospects every month for years said this campaign sparked a phenomenal response including more phone calls than he'd ever received from any of his previous mailings.