Converting Hotline's Update: Core Cutting
This email blast for converting machinery manufacturer CoreTech International,
Alpha, NJ, was developed to introduce the new "pull-on chuck" innovation. Emailed to
subscribers of the renowned Converting Hotline, the email was designed to mimic the
look of Converting Hotline, using its logo in the masthead and its name in the From: line
to borrow its credibility. Timely, original articles on remanufacturing and shipping plus a
series of featured videos presented the email blast as news.
Due to the strength of the subject line, our rep termed the open rate "fantastic" ("your open rate is FANTASTIC!").