epr devised and developed this Web site redesign for pneumatic conveying systems manufacturer Precision AirConvey to position the company as a leader in trim, waste and scrap handling technology and transform its Web presence into a full-color marketing asset. At PrecisionAirConvey.com, the Web site structure features a clever navigation system that invites viewer access to useful, seemingly personalized information via three different entry points: by the customer's industry, type of material or by the company's systems. This creates the look of a very large Web site yet reduces the volume and cost of content development.
epr showcased the company's equipment and engineering expertise with a combination of information and sizzle that instills confidence in prospects and advances them towards a sale. A key part of an integrated marketing program, epr works with Precision AirConvey to drive prospects and customers to the site using public relations, online advertising, direct mail, email and other programs.