epr devised and developed this Web site redesign for recreational product manufacturer Pool Shot ProductsTM. Targeting pool/spa dealers and retailers, this business-to-business site showcases the company's highly regarded, luxury products with ample photography and enough visual sizzle to support the product pricing and meet the expectations of customers in an industry known for visually appealing marketing. The Web site was designed for future flexibility to accommodate product additions and special promotions focusing on key market segments.