Web Site Redesign
Why did the Mets scrap the traditional white in their blue and orange uniforms for black? To spark merchandise sales, of course, but also to stay fresh and appear at the forefront of the game. The colorful appearance of the iMac was a breakthrough not in technology but in repackaging the stale, tan computer box as a fresh statement about personality.
Despite the claims of many ad agencies, marketing materials such as logos, ad campaigns and even Web sites do have a shelf life. While logos may outlive most other materials, Web sites are subject to the lightning-fast evolution of possibilities. As technology redefines what is possible online, it is up to savvy marketers to determine how to apply them to improve Web operations and presentations. It is easy to spot a company that entrusts its Web presentation to a teenage relative. Similarly, it is easy to spot a company that since launching its Web site, has paid little attention to using it for business. Retro is fine - for diners and fashion.
Like it or not, the visual presentation often delivers the first message about your company that prospects ever see. It would be hard for a company selling state-of-the-art products and services to instill any confidence in online prospects when its Web site appears built in 1997 - hardly state-of-the-art.
epr redesigns Web sites by re-establishing the goals for being online and then determining and recommending the strategy to meet those goals. A thorough review of existing content helps assess what may still be relevant - in need of polish and paint - and what may need to be written, photographed, graphically designed or programmed.
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