Success Stories
500% Lead Response Increase
epr worked with manufacturer Precision AirConvey on a market penetration and domination campaign featuring a consistent public relations program that increased sales lead generation by 500 percent. Read more.
PR Powers Recruitment for Wegmans
This case study reveals how a savvy public relations campaign helped supermarket innovator Wegmans recruit staff when entering a new market where they were an as yet unknown brand. Read more.
Plastics Manufacturer Gets Qualified Leads by the Hundreds
This extrusion screw manufacturer relied on a public relations program to generate qualified sales inquiries and strengthen name brand awareness at the expense of bigger budget competitors. Read more.
Crisis Communications Saves Corporate Giant
This crisis management case study recounts what happened when a national homebuilder got caught building sub-par quality homes and refused to help its customers until an intrepid reporter got on the case. Read more.
B-to-B Marketing Approach Drives Real Estate Sales
"Who could read this stuff?" I thought about the state of real estate marketing when I began working with some of the country's largest home-builders. This story details how treating customers and prospects like actual people delivered dramatic sales surges for Coldwell Banker, Pulte and other building industry companies. Read more.
PR Strategy Drives Traffic at Franklin Mills Outlet Mall
Franklin Mills is not only an outlet mall in Philadelphia, but Pennsylvania's most-visited tourist destination - really. I read it in dozens of newspapers after writing the story. This case study describes the multi-pronged approach that helped Mills Corp. succeed against more luxurious outlet destinations. Read more.