Paul Entin in the News! Comments for CNBC, NY Times, Internet Retailer
Sure, an effective public relations program integrating feature articles, press releases, videos and other content delivers quantifiable returns as sales leads, clicks and social media engagement. But its more powerful abilities have a hard time fitting into a metric that can be neatly measured like clicks. For example:
These and other abilities matter because they influence whether a prospect clicks, meets with a sales rep, accepts or turns away a meeting with a competitor, and ultimately whether he/she buys. In the same way, your public relations program impacts whether existing customers become repeat customers and helps reinforce their smart decisions to buy from your company. I harp on this only because it works. From the practice what you preach file, enjoy some recent highlights:
See case studies in public relations here.
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