Paul Entin’s Marketing In Real Life explores every facet of marketing from advertising, PR and lead generation to content marketing, direct response and the latest in marketing automation - and more. Paul Entin’s Marketing In Real Life provides real-life insight into the relationship among sales, marketing, and customer service - and the customer - plus quick commentary from epr founder, Paul Entin.
At epr, we see marketing as a sales support function. We exist to help put hardworking sales people in position to meet the right prospects, get in the door, close sales and drive word of mouth marketing. For a modern, nimble, integrated sales and marketing team, there’s no place for the old, top-down thinking of a pyramid.