How to B2B marketing like top retailer

Posted: December 31, 2018
Written by: Paul Entin
Category: Marketing

For skiers and snowboarders renting equipment for a trip to North Lake Tahoe ski resorts, it would be difficult to miss Tahoe Dave's. The rental shop's five locations sit strategically en route to Squaw Tahoe Daves courtesy TheTVTraveler.comValley, Alpine Meadows and Northstar ski resorts. All five share consistent logo signage that's clear and visible from the road. Its Web site comes up very high in the organic rankings for nearly every relevant search about ski and board rentals on the lake's northern shore while every Lake Tahoe tourist map and area restaurant placemat sport Tahoe Dave's advertising. Drive between Homewood ski area on the West Shore and I-80 in Truckee and you'll likely pass one (or more!) of Tahoe Dave's colorful, well-branded route trucks delivering equipment for some eager skiers and riders. Active social media coverage and occasional email marketing newsletters keep the name visible online at all times.

Integrating all of these different channels creates extra impact beyond using any single channel alone so Tahoe Dave's appears seemingly everywhere. It delivers a consistently high level of visibility that helps ensure a consistent inflow of new customers during the winter and keeps the name brand in front of existing customers year-round. 

But delivering sales messages via multiple channels at the same time, all the time, works for nearly every company, not just for retailers like Tahoe Dave's. For manufacturers, distributors and service companies, it's proven to establish name brand awareness, drive Website traffic, attract leads and boost sales. For these B2B companies, placemat advertising in a diner may not be very useful, but they might consider integrating these:

  • Print/digital trade magazine advertising
  • Email marketing and direct mail
  • Article content marketing and publicity
  • LinkedIn posts, advertising
  • Video marketing and YouTube channel
  • Print and downloadable literature
  • PPC keyword advertising and SEO
  • Trade show exhibits and events
  • and more

For free guidance on how to get started, email paul at eprmarketing dot com or 908-479-4231.




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