Paul Entin’s Marketing In Real Life explores every facet of marketing from advertising, PR and lead generation to content marketing, direct response and the latest in marketing automation - and more. Paul Entin’s Marketing In Real Life provides real-life insight into the relationship among sales, marketing, and customer service - and the customer - plus quick commentary from epr founder, Paul Entin.
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Oct 01, 2019
Tradeshows Reach Same People as Trademags, Btw
- Mar 13, 2020 Businesses that Support Customers Through Coronavirus Disruptions to Earn Long-Term Loyalty
- Feb 11, 2020 Before Generating Sales Leads, Get Your Ducks In A Row
- Oct 01, 2019 Tradeshows Reach Same People as Trademags, Btw
- Jul 30, 2019 Paul Entin in the News! Comments for CNBC, NY Times, Internet Retailer
At epr, we see marketing as a sales support function. We exist to help put hardworking sales people in position to meet the right prospects, get in the door, close sales and drive word of mouth marketing. For a modern, nimble, integrated sales and marketing team, there’s no place for the old, top-down thinking of a pyramid.