For plastics molder MODRoto, epr redesigned the Website at MODRoto.com as the central hub of the company's marketing program. A key part in the company's rebranding from MOD to MODRoto, the Website redesign consolidated several Web sites to more effectively demonstrate the scale, expertise and experience in serving a wide range of markets from laundry, recycling and material handling to lighting, custom plastics rotomolding and more. The fresh redesign delivers a clean presentation with careful use of strong colors that serve as product line wayfinders carried throughout the site. Key products are featured, literature is offered as free pdf downloads and content focuses on providing relevant information while careful attention is to paid to the Web site content copywriting for SEO compatibility. The redesigned site has proven effective in improving the visitor experience while also boosting organic search rankings.